The
principle
The
idea is to make plenary sessions more dynamic by
projecting live cartoons produced on the spot by
a cartoonist working in the control room, on stage
or in the auditorium, inspired by the themes, context,
speakers' ideas, audience reactions and general
atmosphere. The cartoons are shown via a fixed camera
connected to a projector. This will create an element
of surprise, make the atmosphere more relaxed and
capture the audience's attention by making them
laugh, think or applaud, emphasise certain topics,
facilitate the structuring of the event and leave
everyone with good memories. It will not encroach
upon the timing: around forty interventions, lasting
just a few seconds, over the whole day. Finally,
the cartoons created will be made available to the
organisers and will constitute a bank of illustrations
which can be used for reports, Web pages, internal
press articles, etc.
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Organisers
You
have been tasked with organising a meeting (conference,
debate, training session, etc.) involving on-stage
speakers and an audience. This could be a formal
event or a promotional meeting. In one scenario,
you may be looking to create a casual atmosphere,
with the cartoons acting as 'the icing on the cake':
they will serve as a visual aid for expressing and
remembering ideas, or perhaps re-focusing your participants'
attention... In another scenario, you might know
that the topics to be dealt with are abstract, complex,
delicate or even 'too serious'. There might be a
risk of the audience getting bored or discouraged
from participating. You might have a very busy agenda
and foresee a long meeting with heated debate. You
might worry that the atmosphere will be too tense
(increased stress for the speakers, a restless audience),
or too relaxed (speeches that lack relevance, low
level of responsiveness, general disinterest). You
are looking for an effective and original way of
enhancing the meeting via a medium that 'makes a
mark' and can be used to illustrate subsequent communication
on the event (reports, website, articles, etc.).
Live cartoons offer you a multi-faceted solution.
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On-stage
speakers
You
will need to communicate with other participants
(colleagues, audience members, etc.) during a 'serious'
event. Your goal is to convey a message in the clearest
possible way, irrespective of whether your audience
is familiar with your subject. You will have to
maintain their attention, especially if dealing
with an abstract or complex subject, and you are
aware that you are just one in a long line of speakers.
You would also like your audience to enjoy your
presentation and you want to create an atmosphere
conducive to debate and reflection, making you feel
more relaxed and ensuring that you get your message
across. Illustrations, whether drawn 'live' during
your speech or included in your presentation beforehand
(slides, PowerPoints, handouts...), are a great
communicational enhancer.
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Facilitators
/ moderators
You
have been tasked with facilitating a debate, leading
a training session or presenting a televised broadcast.
You are looking for an unusual and effective tool
that will capture the participants' attention, establish
an atmosphere conducive to participation, highlight
certain aspects of the theme dealt with or facilitate
the sequencing and introduction of topics. Nevertheless,
you wish to proceed with care and keep control of
the structure and content being put across. Moreover,
you do not want your reputation to be tainted by
choosing to work with the wrong people. This is
totally understandable... Provided that effective
briefing is given prior to the event, live cartoons
will be a source of great satisfaction and, I hope,
pride at having taken this initiative. In addition
to the communicational advantages of cartoons, which
have become my specialist area since 1999, my knowledge
of the best times at which to intervene and my upbeat
tone will guarantee a smooth operation. Many of
my clients will attest to this...
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Aster
can be with you for several days: during a business
convention, alternating between group work, plenary
sessions, team-building activities and entertaining,
cartoons will surprise and relax your participants,
at the same time emphasising the important themes.
They will also provide a bank of illustrated memories
that the participants will want to keep and that can
be used to enhance the meeting reports.
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